UPCOMING EVENTS

AUGUST

VIP Session with Philip Rosedale

Aug 24, 11am PST

Join us for a deep-dive into the metaverse & online community-building with Second Life founder Philip Rosedale. Learn more about Philip's background here. Live chat only for Masterclass Students.

SEPTEMBER

VIP Session with Jon Lai

Sept 13, 11am PST

Join a16z investor Jon Lai for a fascinating look at the forefront on gaming & game investing.  Where is Jon focusing his time & bets? Find out here. Learn more about Jon's background here.
Live chat only for Masterclass Students.

Journey Challenge

Sept 13-15, 10am & 7pm PST

This is a FREE 3-day challenge course, available exclusively to members of the Game Thinking Hub. Join us and learn, step-by-step, what goes into creating a strong customer journey, then analyze the customer journey in a competitor's product. You'll learn a key concept that every product leader should understand.

For access, join the community or log in

RECENT VIDEOS 

How EVE Online Cracked the Code for Long-Term Retention, with Hilmar Pétursson

Why do some products inspire fanatical devotion & long-term retention? Today we're going to peek behind the curtain, & look at the evolution of EVE Online, the longest-running MMO of all time. While its competitors have come & gone, this massively multi-player space battle game is going strong after 2 decades. Listen to CEO Hilmar Pétursson explain how an unlikely team of gaming newbies from Iceland created a game where many of the players have been involved for over 10 years.

How to Use the Scientific Method in Product Design

Want to develop better products? Use the Scientific Method.
When game designer Will Wright set out to develop The Sims, he knew that most of his wild ideas wouldn't make it into the final product. After all, he was building a completely new type of game, and the only way to find out what works is to run lots of small experiments.
In this video you'll learn how Will and team used the 5 steps of the Scientific Method to build a game franchise that is still thriving over 20 years later. You can follow the same 5 steps to test your product ideas, and build better products.

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